Cinemagraphs are an especially mesmerizing form of art (usually in GIF form). In this post, we'll take a look at 28 gorgeous cinemagraphs and discuss how to implement them effectively in an online marketing strategy. What Are Cinemagraphs? Cinemagraphs are actually still photos in which minor, repeated movement occurs. A single cinemagraph loop is traditionally very short, lasting only a few seconds in length. When sharing a cinemagraph, people will often loop the file a few times to get the desired length of video. The highest quality cinemagraphs are often created from 4K, and sometimes even 6K video.
What is a cinemagraph?
A cinemagraph is a combination of a still image and a video, where most of the scene is stationary, while a section moves on a continuous loop. With the rise of GIFs (looping image files), cinemagraphs have gained popularity online, especially on social media platforms and e-commerce websites. “Still images have impact and the content can be quickly consumed. When you watch a video, people take more time to understand that content,” artist and cinemagraph creator Lindsay Adler notes. Cinemagraphs are a cross between the two formats and can represent the best of both, with a smaller file size than a classic video.
Web audiences see thousands of images every day and are constantly bombarded with advertising. As an artist or brand, “you have to find new ways to grab people’s attention,” explains Adler. “With that little bit of motion, cinemagraphs catch your eye and hold your attention longer. You think, ‘Wait, is this a still image? Is this video?’” In an Instagram feed, anything that stops people from scrolling is something brands and advertisers are going to investigate — cinemagraphs are unexpected. For that reason, they’re becoming popular on Instagram, especially in the form of ads.
“You have to find new ways to grab people’s attention. With that little bit of motion, cinemagraphs catch your eye and hold your attention longer. You think, ‘Wait, is this a still image? Is this video?’”
Exploring the possibilities of cinemagraphs.
There are two main forms of cinemagraphs, a bounce loop and a repeat loop. A bounce loop plays from the beginning of the clip to the end, and then plays in reverse from the end to the beginning. This ensures an endless, seamless loop. This style is more suited to subtle movements, like shifting fabric or hair blowing in the wind — bounce loops don’t work for everything. If you have a car driving through your scene, don’t use a bounce loop. The car will appear to drive by and then go back through your frame in reverse.
A repeat loop plays from beginning to end, and then starts at the beginning again. To make it seamless, the first and last frame of your video must be identical. If a car drives through the scene, make sure you start filming with it out of the frame, and don’t stop recording until it leaves the frame. “You just have to know what you’re planning so that you capture the right thing,” notes Adler.
Cinemagraphs can be illustrated and animated as well. These animated gifs from Rebecca Mock highlight what’s possible with simple animated loops. Whether the entire scene or just a subtle element is animated, a little motion can turn your illustration into something unexpected
A Real Eye Catcher
Cinemagraphs are images with one or a few moving elements. Being neither photos nor videos (or a bit of both) they immediately grab attention and increase interaction rates and retention times. If you’re publishing anything online and want more people to look at your stuff, cinemagraphs are for you.
And are made in minutes – at least with our solution.
MP4, GIF, WebM, OGG and others – we can export them all.
Making Cinemagraphs and Looping Videos is Easy
Take a video (should be taken with a tripod for best results), select which part of the video to animate and which to freeze and save the file as an animated GIF to use on your website, Twitter channel, etc. You can also export video formats to use on YouTube or upload to stock agencies.
Head to the download page, get your free trial and start creating cinemagraphs right away.
Simple, quick, effective
Yes, you can create cinemagraphs with Photoshop and some other video editing tools. Feel free to check YouTube for tutorials, there are many. But they’re also at least 15 minutes long, complicated and hard to follow.
This is why we made Easy Cinemagraph: to give you a simple, straight-forward tool for creating cinemagraphs. Just open a video (pretty much all formats work), paint a mask using a brush – make additional color / speed / crop adjustments if you like – and export.
Have your cinemagraph repeat automatically, play forwards and backwards and cross-fade for smooth transitions.
Format Adjustments
Rotate and crop with custom aspect ratios & adjust the video play speed. Adobe bridge 2020 v10 0 2 for mac free download. Use rounded corners and make your cinemagraphs even more attractive.
Images and Text
Online Cinemagraph Maker
Add images and text to your clip - e.g. your company logo or website address.
Liquivid Preset Library
Our online library of free, prebuilt presets gives your videos a professional look. Simply download and apply them from within the software!
Localization
UI languages: English, German, French, Italian, Spanish, Russian, Simplified Chinese
Input formats
Cinematography Online Courses
All common video formats (incl. HEVC/H265, no MPEG2), codecs and resolutions
Output formats
Video: MP4 (H264), WMV, Motion JPEG, WebM, OGG, uncompressed AVI - Animated GIF, WebP - HTML5: including up to 3 video formats (MP4, WebM, OGG) and HTML code - JPG sequence